The Spring Lookbook
There’s almost too much lore to be found on the streets of San Francisco. From Eric Burdon’s Warm San Francisco Nights to Steve McQueen driving a Ford Mustang through its hilly streets in Bullitt, SF has been romanticised almost since the day it was founded as a gold rush boom town in the 1840s.
We spent a few days in San Francisco this Spring to shoot our latest collection, finding inspiration from the city’s beautiful vistas, the buzz of its history and the constantly changing Northern California weather.
These clothes are designed to live up to such a mythological backdrop, to look good in it, to be practical within it, from thick morning fogs to deep blue skies, cold days and warm evenings.
There’s almost too much lore to be found on the streets of San Francisco...
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